SEO is often affiliated with negative connotations about writing ‘search-engine-friendly’ content. This is because of the aged belief that SEO is about stuffing keywords into the written content to make them unreadable for audiences but caters to the search engine algorithms. However social media marketing in Singapore nowadays, when in turn, actually focuses on providing relevant and high-quality content for the audience to get a high ranking position in search engine result page (SERP). Bloggers are often aware of the importance of writing inspiring and entertaining content pieces for their target readers.
For some, SEO appears to be ‘too technical’ for them. Leaving them hanging and having a hard time to understand exactly what to do. In the case for bloggers, SEO helps establish connections and promote your website to increase exposure and visibility hence why SEO-friendly techniques can be implemented by bloggers on their blog post/ web page articles.
Here are some SEO tips that bloggers can use in their blogging strategy.
1. Establish your authority
This is one of the few most common methods used by SEO agencies when it comes to optimizing web page contents. Establishing an authority simply means that your written content is a reliable source of information regarding a given subject matter or topic. It means that people can trust what you have written and are qualified for the resource because you have shown a level of expertise when it comes to that subject. This is an important way of getting better ranking, connection and exposure.
2. Maintain a good keyword density
Keyword density is a crucial factor when it comes to ranking. Now, this does not mean stuffing or abusing your keywords less subtly. It’s about naturally mentioning your keywords on your content piece as much as possible and not to forcefully place it where it doesn’t make sense anymore.
3. Try different content formats
Don’t be afraid to try out different formats for your blogging. It’s sometimes difficult to settle on things that are uncertain when there could have been other better format options for your writing. You may include additional visual aids and see if it works well in establishing a comprehensible reading structure.
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